Client
Nelson-Atkins Museum
Services
A website that made exploring art, exhibits, and programs intuitive.
What started as a UX consulting role evolved into a full design system buildout. The result is a digital platform that brings the museum's collections, classes, and events to life, online and on mobile, while making it effortless for visitors to explore.
We led the redesign of the user experience, information architecture, and scalable design system, creating flexible templates and content modules that adapt to any type of program or exhibit. The result: a modern site that works as well on a phone as on a desktop, engages visitors, and makes discovering the museum's offerings effortless. Art Direction by Christi DeLaroy and Development by Rachel Rolon of the Nelson.
The Nelson-Atkins Museum's website had become difficult to navigate, with a confusing hierarchy and an overwhelming number of outdated pages. Visitors struggled to find what they needed: exhibit information, class registration, or festival details. The museum needed a more intuitive, flexible, and mobile-friendly experience that could scale across diverse types of content.
We were hired to lead the user experience design for the new site. Our focus was on creating a streamlined information architecture, designing scalable systems, and ensuring the site worked seamlessly across desktop and mobile.
Information Architecture: We restructured the site's hierarchy, removing outdated content and clarifying paths so users could easily find events, exhibits, and resources.
Wireframing: Using Figma, we built wireframes for the entire site architecture. These visual maps showed how simplified navigation would improve the browsing experience.
Design System: We created a flexible, reusable design system with over 10 unique master templates. These allowed the museum to showcase everything from featured exhibits to educational programs in a consistent, user-friendly way.
Mobile Experience: Every template and module was built to adapt gracefully to smaller screens.
Image & Exhibit Modules: As the project expanded, we designed over 50 custom modules to support online exhibits, image galleries, and creative storytelling content.
UX, information architecture, and a scalable design system for the Nelson-Atkins Museum: 10+ master templates and 50+ custom modules.









Brian was great at communicating. He gave us regular updates halfway through each sprint. A lot of people commented on how clean the new designs were. It was a good refresh for our website; we updated a lot of technical things on it and improved the overall UX. We did additional user tests, and users ended up navigating the site much easier. Overall, our entire team was pleased with Brian's work. Having a UX designer like him was a great experience. It made my life as a developer easier.
R. Rolon / Team Lead


