Some companies are hard to explain.
Complexity, made clear.
Brands, websites, and interfaces for people doing genuinely difficult work. Engineering, logistics, science, infrastructure.
what we're for
Turning complexity into clarity.
There is a kind of company we keep coming back to.
It makes something real and difficult. Freight moving across a continent. A survey that has to be right to the inch. Millwork cut to a tolerance nobody notices unless it is wrong. Escrow holding assets most people could not name.
The work is excellent. The website usually isn't, and not for lack of care. In companies like these the best people are pointed at the product, which is exactly where they should be pointed. Nobody had a spare six months to think about how the whole brand reads to a stranger.
That gap is the part we are good at. Taking something genuinely complicated and making it land in about eight seconds, without flattening it into a brochure or dressing it up as something simpler than it is.
A good site for a technical company doesn't explain everything. It makes a serious buyer feel like they're in the right place, then gets out of the way.
Selected Achievements
Awards
Honored to have our work recognized by the design community over the years.
23 logos selected into the LogoLounge series since 2009.
Logo Lounge
(2026)
Ranked #1 design company in Kansas
The Manifest
31 verified client reviews, 4.9 average.
Clutch.co
Top Company Corporate Branding
Clutch
(2025)
Brand Identity Designers of The Year
Business Circle
(2025)
Four Gold and two Silver ADDY Awards
American Advertising Federation, Midwest district
Global Top Company
Clutch.co
(2024)
Also recognized by DesignRush, Business Circle, Acquisition International, Innovation in Business, and 50 Pros.
Our Team
7 friends
7 cities
Three of us teach design at the university level, and everyone here has a decade or more behind them. Most projects run with one to three of us.
(
Creative Director
)
Brian White
Brian leads Tri Lion from the studio in Lawrence, Kansas. Twenty five years in, more than a dozen agencies behind him, and a background that runs from brand identity through UX/UI to front-end build. He loves helping companies love their brand.
(
Lead Developer
)
Kyle Rumble
Kyle and Brian have been trading projects for more than thirteen years, Brian on design and Kyle on development. He builds WordPress out of Vancouver with hundreds of sites behind him, and he runs every project on real infrastructure: version control, staging, and a launch process that leaves nothing to chance. With Kyle, what gets designed is what gets built.
(
WordPress Design & Dev
)
Diane Gibbs
Diane teaches design at the university level and brings that same energy to client work. She's exceptional at hierarchy and site architecture, which in practice means she can take a site with more content than any menu should hold and make it obvious where to go. She keeps WordPress builds running smoothly from kickoff to launch.
(
Brand and Web Design
)
Tobias Becker
Tobias has two decades of experience with print and digital design. His range of work spans from large companies like John Deere to smaller mom and pop sites. He is detail oriented, kind, and a solid designer.
(
Web Design and Dev
)
Will Truran
Will designs and builds, which is a rarer combination than it sounds. He teaches design in Orlando, and he's the deep thinker here: he'll sit with a problem longer than anyone, then come back with a simpler path than the one everybody assumed. Projects he's on don't drift.
(
Identity and lettering
)
Jared Tohlen
Jared is a brand designer in Kansas City working in visual identity, lettering and typography, and art direction. He's good at two things that rarely show up in the same person: finding the personality of a brand, then holding it steady everywhere it shows up.
(
GEO / SEO
)
Shanxi Ominoyi
Shanxi runs search out of Kansas City, both traditional SEO and the newer work of getting found in AI-generated answers. It's a field that changes constantly and she stays in front of it. She works from real numbers and sends clients data-driven updates instead of vague monthly reports, and she watches for the reviews and results working against a brand so they can be dealt with.
Tri Lion Headquarters
OUR STUDIO
Our studio is in Lawrence, Kansas, home of the University of Kansas, just west of Kansas City. Branding, UX/UI, web design and development, packaging, and illustration.
Agency work has put us on brands like T-Mobile, Microsoft, Capital One, Geico, and GEHA, where we shipped a full brand system in 40 days. Motorola came to us direct. The rest of our work is mid-size companies, small companies, and startups, and that's where we do our best thinking.
Everyone else works from Kansas City, Mobile, Orlando, Raleigh, and Vancouver, our favorite neighbor to the north.
Some companies are hard to explain.
Complexity, made clear.
Brand logos and identity packages
Websites built on Framer or WordPress
Brand and website launch packages
UX/UI design in focused sprints
Packaging, illustrations, and Icons
Social media and marketing design
what we're for
Turning complexity into clarity.
Brand logos and identity packages
Websites built on Framer or WordPress
Brand and website launch packages
UX/UI design in focused sprints
Packaging, illustrations, and Icons
Social media and marketing design
Brand logos and identity packages
Websites built on Framer or WordPress
Brand and website launch packages
UX/UI design in focused sprints
Packaging, illustrations, and Icons
Social media and marketing design
A good site for a technical company doesn't explain everything. It makes a serious buyer feel like they're in the right place, then gets out of the way.
Selected Achievements
Awards
Honored to have our work recognized by the design community over the years.
23 logos selected into the LogoLounge series since 2009.
Logo Lounge
(2026)
Ranked #1 design company in Kansas
The Manifest
31 verified client reviews, 4.9 average.
Clutch.co
Top Company Corporate Branding
Clutch
(2025)
Brand Identity Designers of The Year
Business Circle
(2025)
Four Gold and two Silver ADDY Awards
American Advertising Federation, Midwest district
Global Top Company
Clutch.co
(2024)
Also recognized by DesignRush, Business Circle, Acquisition International, Innovation in Business, and 50 Pros.
Our Team
7 friends
7 cities
Three of us teach design at the university level, and everyone here has a decade or more behind them. Most projects run with one to three of us.
(
Creative Director
)
Brian White
Brian leads Tri Lion from the studio in Lawrence, Kansas. Twenty five years in, more than a dozen agencies behind him, and a background that runs from brand identity through UX/UI to front-end build. He loves helping companies love their brand.
(
Lead Developer
)
Kyle Rumble
Kyle and Brian have been trading projects for more than thirteen years, Brian on design and Kyle on development. He builds WordPress out of Vancouver with hundreds of sites behind him, and he runs every project on real infrastructure: version control, staging, and a launch process that leaves nothing to chance. With Kyle, what gets designed is what gets built.
(
WordPress Design & Dev
)
Diane Gibbs
Diane teaches design at the university level and brings that same energy to client work. She's exceptional at hierarchy and site architecture, which in practice means she can take a site with more content than any menu should hold and make it obvious where to go. She keeps WordPress builds running smoothly from kickoff to launch.
(
Brand and Web Design
)
Tobias Becker
Tobias has two decades of experience with print and digital design. His range of work spans from large companies like John Deere to smaller mom and pop sites. He is detail oriented, kind, and a solid designer.
(
Web Design and Dev
)
Will Truran
Will designs and builds, which is a rarer combination than it sounds. He teaches design in Orlando, and he's the deep thinker here: he'll sit with a problem longer than anyone, then come back with a simpler path than the one everybody assumed. Projects he's on don't drift.
(
Identity and lettering
)
Jared Tohlen
Jared is a brand designer in Kansas City working in visual identity, lettering and typography, and art direction. He's good at two things that rarely show up in the same person: finding the personality of a brand, then holding it steady everywhere it shows up.
(
GEO / SEO
)
Shanxi Ominoyi
Shanxi runs search out of Kansas City, both traditional SEO and the newer work of getting found in AI-generated answers. It's a field that changes constantly and she stays in front of it. She works from real numbers and sends clients data-driven updates instead of vague monthly reports, and she watches for the reviews and results working against a brand so they can be dealt with.
Tri Lion Headquarters
OUR STUDIO
Our studio is in Lawrence, Kansas, home of the University of Kansas, just west of Kansas City. Branding, UX/UI, web design and development, packaging, and illustration.
Agency work has put us on brands like T-Mobile, Microsoft, Capital One, Geico, and GEHA, where we shipped a full brand system in 40 days. Motorola came to us direct. The rest of our work is mid-size companies, small companies, and startups, and that's where we do our best thinking.
Everyone else works from Kansas City, Mobile, Orlando, Raleigh, and Vancouver, our favorite neighbor to the north.
Some companies are hard to explain.
Complexity, made clear.
Brands, websites, and interfaces for people doing genuinely difficult work. Engineering, logistics, science, infrastructure.
what we're for
Turning complexity into clarity.
There is a kind of company we keep coming back to.
It makes something real and difficult. Freight moving across a continent. A survey that has to be right to the inch. Millwork cut to a tolerance nobody notices unless it is wrong. Escrow holding assets most people could not name.
The work is excellent. The website usually isn't, and not for lack of care. In companies like these the best people are pointed at the product, which is exactly where they should be pointed. Nobody had a spare six months to think about how the whole brand reads to a stranger.
That gap is the part we are good at. Taking something genuinely complicated and making it land in about eight seconds, without flattening it into a brochure or dressing it up as something simpler than it is.
A good site for a technical company doesn't explain everything. It makes a serious buyer feel like they're in the right place, then gets out of the way.
Selected Achievements
Awards
Honored to have our work recognized by the design community over the years.
23 logos selected into the LogoLounge series since 2009.
Logo Lounge
(2026)
Ranked #1 design company in Kansas
The Manifest
31 verified client reviews, 4.9 average.
Clutch.co
Top Company Corporate Branding
Clutch
(2025)
Brand Identity Designers of The Year
Business Circle
(2025)
Four Gold and two Silver ADDY Awards
American Advertising Federation, Midwest district
Global Top Company
Clutch.co
(2024)
Also recognized by DesignRush, Business Circle, Acquisition International, Innovation in Business, and 50 Pros.
Our Team
7 friends
7 cities
Three of us teach design at the university level, and everyone here has a decade or more behind them. Most projects run with one to three of us.
(
Founder & Creative Director
)
Brian White
Brian leads Tri Lion from the studio in Lawrence, Kansas. Twenty five years in, more than a dozen agencies behind him, and a background that runs from brand identity through UX/UI to front-end build. He loves helping companies love their brand.
(
Lead Developer
)
Kyle Rumble
Kyle and Brian have been trading projects for more than thirteen years, Brian on design and Kyle on development. He builds WordPress out of Vancouver with hundreds of sites behind him, and he runs every project on real infrastructure: version control, staging, and a launch process that leaves nothing to chance. With Kyle, what gets designed is what gets built.
(
WordPress Design & Dev
)
Diane Gibbs
Diane teaches design at the university level and brings that same energy to client work. She's exceptional at hierarchy and site architecture, which in practice means she can take a site with more content than any menu should hold and make it obvious where to go. She keeps WordPress builds running smoothly from kickoff to launch.
(
Brand and Web Design
)
Tobias Becker
Tobias has two decades of experience with print and digital design. His range of work spans from large companies like John Deere to smaller mom and pop sites. He is detail oriented, kind, and a solid designer.
(
Web Design and Dev
)
Will Truran
Will designs and builds, which is a rarer combination than it sounds. He teaches design in Orlando, and he's the deep thinker here: he'll sit with a problem longer than anyone, then come back with a simpler path than the one everybody assumed. Projects he's on don't drift.
(
Identity and lettering
)
Jared Tohlen
Jared is a brand designer in Kansas City working in visual identity, lettering and typography, and art direction. He's good at two things that rarely show up in the same person: finding the personality of a brand, then holding it steady everywhere it shows up.
(
GEO / SEO
)
Shanxi Ominoyi
Shanxi runs search out of Kansas City, both traditional SEO and the newer work of getting found in AI-generated answers. It's a field that changes constantly and she stays in front of it. She works from real numbers and sends clients data-driven updates instead of vague monthly reports, and she watches for the reviews and results working against a brand so they can be dealt with.
Tri Lion Headquarters
OUR STUDIO
Our studio is in Lawrence, Kansas, home of the University of Kansas, just west of Kansas City. Branding, UX/UI, web design and development, packaging, and illustration.
Agency work has put us on brands like T-Mobile, Microsoft, Capital One, Geico, and GEHA, where we shipped a full brand system in 40 days. Motorola came to us direct. The rest of our work is mid-size companies, small companies, and startups, and that's where we do our best thinking.
Everyone else works from Kansas City, Mobile, Orlando, Raleigh, and Vancouver, our favorite neighbor to the north.